Case Study

ARCHE website supports research, policy reform and awareness about health equity

Allies for Reaching Community Health Equity (ARCHE) was an initiative funded by the Ford Foundation to raise awareness and facilitate collaboration around the problem of health equity. See how we launched this website to help researchers and policymakers easily find the information, resources, training opportunities and expert contacts they need to promote health equity in lower-income and marginalized communities.



  • Strategic Consulting
  • Website Design
  • Website Development

The Challenge

The ARCHE initiative had been funded and events were being scheduled, but a new website was needed under a tight timeframe to serve as the initiative’s home base and make resources available to researchers and policy professionals.

Our Solution

Creating WordPress websites with custom resource libraries and advanced data handling is one of our specialties. We were excited to design an engaging website for this important program to provide organized, filterable access to resources, events and experts while also including in-depth stories and background information.

The ARCHE initiative needed a compelling, useful website with advanced functionality developed very quickly. We enjoyed the challenge of meeting their needs on time and within budget.

Advanced Resources Library

One of the highlights of this website is its advanced resources library. This library includes eight content types and two sets of extensive topic-related tags, enabling visitors to filter and search to locate precisely the resources they need whether they’re on a desktop, tablet or mobile device. ARCHE staff enjoy the streamlined resources entry workflow on the back end, with custom fields activating automatically based on the content type selected.

Custom Events Handling

The ARCHE website also features custom handling of events and training opportunities. These events are listed separately on the training and events page as well as the resources library. For webinars produced by the ARCHE team, visitors can register directly via an embedded form linked to the ARCHE GoToWebinar account.

Compelling Story Narratives

Custom layouts abound throughout the site, including a separate design for story narratives and each of the different content types in the resources library.

“It was a pleasure to work with Dawn Sword and her Serendipity Creative team on the new ARCHE website. Dawn provided us with creative design and great functionality, all while racing towards a very aggressive deadline. She was understanding of the nature of our internal review processes and the constant flux that comes from launching a new program and a new website all at the same time.”

Elise Goldstein / Former Project Manager / Allies for Reaching Community Health (ARCHE)

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