We craft strong, purpose-driven brand experiences that drive growth and inspire action.

For the past 20 years, we’ve dedicated ourselves to harnessing the power of creative design to spark social progress. We love supporting our exceptional clients with strategic branding, print and digital design, WordPress websites and more to help them reach new levels of impact.

Why partner with us?

Quality work, smart design, versatility and great long-term relationships are baked into our DNA. But what else sets Serendipity Creative LLC apart? We pride ourselves on being unusually:


We’ve been 100% focused on nonprofits and cause-driven businesses since our founding over 20 years ago. We understand detailed context around audience engagement, donor and customer relationships, philanthropy, advocacy and leadership within social justice movement ecosystems.


We work with clients whose missions align with our values. We’re personally committed to their success and lifting up the people they serve. We support community-centric fundraising models, intersectional thinking, ethical storytelling, promoting equity and removing barriers to positive change.


We’re thought partners as much as we are creators. We roll up our sleeves, dig into the details and ask “why?” a lot. We consider the big-picture value frameworks as well as the small technical pieces. We question assumptions and reframe thinking when needed to create better-than-expected outcomes.


We know how hard you work for your cause. We understand you have a lot to accomplish and your department may be understaffed. We aim to relieve that pressure with flexible services and partnership to help you make more impact with less stress.


Our approach is rooted in curiosity and a connective drive to understand your work from a variety of angles. We ask questions and listen carefully to uncover creative levers for your messaging. We appreciate intersectionality and how it shapes your unique perspective.


From managing budgets to coding websites and collaborating with others, doing right is always top of mind. Mutual respect and authenticity are key. We live by our values and challenge ourselves with the details of doing work we can all be proud of.

Our collaborative model

We’re small yet mighty. And we’re surprisingly flexible. If you need a skilled, senior-level designer or a WordPress ninja to support your team, we’re here for you. If you need a combination of services for ongoing work or larger projects, we’re your versatile, experienced partner. If your project needs extra specialization or humanpower, we can bring trusted experts onto our team and work seamlessly with them toward your success.

With this streamlined, collaborative approach, we provide great value and senior-level expertise with smooth communication and minimal overhead.

Some of our specialty issue areas

Although we enjoy working on a variety of important social justice causes, we’ve developed particular experience in these areas:

  • LGBTQ+ Rights and Support
  • Domestic Violence Prevention and Survivor Support
  • Gender Equity and Womxn’s Empowerment
  • Anti-Trafficking
  • Healthcare and Health Equity
  • Immigrants’ Rights
  • Youth Advocacy
  • Support for People with Disabilities
  • Pro Bono Legal Advocacy
  • Education
  • International Development
  • Workforce Development

Selected clients

We’ve been honored to work with so many amazing organizations over the years. Here’s a small sample:

client logo: GlobalGiving
logo: Vera Institute of Justice
client logo: GlobalGiving
logo: Vera Institute of Justice


Serendipity Creative LLC is led by Dawn Sword, Founder and Creative Director of the company. Backed by over 22 years of experience, Dawn works directly with our clients to develop strategy, craft brands and design materials across print and digital channels. Depending on the project, she brings together talented teams of senior-level developers, content creators and other specialist partners to create robust solutions for our clients.

Dawn’s versatile combination of skills is her superpower. At her core, she’s a graphic designer who believes in using the power of good design to move minds. She loves using her cross-media expertise to develop forward-thinking, flexible strategies that grow with our clients over time. Clients know she’s obsessed with quality and details, always thinking several steps ahead across different levels and channels. She genuinely admires our clients and is fully committed to their success.

As her design career has evolved, Dawn has developed specialties in causes such as LGBTQ+ rights and gender equity, sexual/relationship violence prevention and survivor support, immigrants’ rights, human trafficking prevention, K-12 education in the U.S. and higher education in Africa. She’s always exploring new focus areas and using that knowledge to serve our clients more effectively.

When she’s not at her desk, you can find Dawn in the air practicing circus arts. She thinks scuba diving is more relaxing than yoga even though she enjoys both. On land, she’s into cooking, growing plants, exploring the great outdoors, sampling unusual beers and pursuing new activities like survival craft and blacksmithing with her two quirky teenagers.

Want to see us in action?