Ethical storytelling isn't only about how you gather information and craft words. Your visual design choices are equally powerful in supporting (or undermining) your efforts to represent story contributors and their communities with respect and dignity.
To engage your audience and build relationships, your non-profit needs to send the right message to the right people in the right place at the right time. Focus on reaching out across a range of channels and customizing your messaging to suit each channel.
People are hard-wired for individualized, meaningful connection. Use relationship factors in your non-profit's audience segmentation to personalize your messaging and create thoughtful conversations with your audience.
Learn how your non-profit can drive engagement with powerful storytelling that inspires, teaches and connects.
2020 has taught us all to be more resourceful, innovative and open to change. Now is the time to apply what we've learned in 2020 to develop strategies that can put you on track for a more successful 2021.
With the challenges of 2020 behind us, the new year is a great time to make sure your non-profit's website is the most powerful, effective and efficient outreach tool in your arsenal.
Email and social are useful in different ways. Recognize the strengths of each channel and work with them to get the most out of your outreach strategy.
Whether they’re donating, signing up for emails or volunteering for the first time, create an automatic series of “getting to know you” emails to solidify your supporter relationships.
Nonprofits are reporting sharp increases in website traffic as people look for help during covid-19. How can your organization develop its website resource pages to reach those in need more effectively?
Focus on building relationships, community, and recurring giving with supporters you can count on through hard times.
