We often talk about information architecture (IA) and user experience (UX) as digital design concepts. But in reality they drive every interaction a user has with a brand—in any format. Organizing content effectively, planning a clear narrative and designing a smooth, satisfying user experience are critical for print materials as well.
Producing an effective annual report takes time, effort, budget and other resources. Sometimes it might not feel worth it. But with the right approach, your annual report can be a fundraising powerhouse that generates much more value than you spend creating it.
Expand diversity and inclusion in your stock photo choices and improve representation in your outreach with these diversity-oriented stock photo sources.
How can you intentionally select stock photos that promote diversity, respectful representation and social justice for underrepresented groups?
Ethical storytelling isn't only about how you gather information and craft words. Your visual design choices are equally powerful in supporting (or undermining) your efforts to represent story contributors and their communities with respect and dignity.
To engage your audience and build relationships, your non-profit needs to send the right message to the right people in the right place at the right time. Focus on reaching out across a range of channels and customizing your messaging to suit each channel.
People are hard-wired for individualized, meaningful connection. Use relationship factors in your non-profit's audience segmentation to personalize your messaging and create thoughtful conversations with your audience.
Learn how your non-profit can drive engagement with powerful storytelling that inspires, teaches and connects.
2020 has taught us all to be more resourceful, innovative and open to change. Now is the time to apply what we've learned in 2020 to develop strategies that can put you on track for a more successful 2021.
With the challenges of 2020 behind us, the new year is a great time to make sure your non-profit's website is the most powerful, effective and efficient outreach tool in your arsenal.