Information Architecture and User Experience in Print Design

We often talk about information architecture (IA) and user experience (UX) as digital design concepts. But in reality they drive every interaction a user has with a brand—in any format. Organizing content effectively, planning a clear narrative and designing a smooth, satisfying user experience are critical for print materials as well.

Abstract illustration of layered cross-section of a sphere

Should your nonprofit bother with an annual report?

Producing an effective annual report takes time, effort, budget and other resources. Sometimes it might not feel worth it. But with the right approach, your annual report can be a fundraising powerhouse that generates much more value than you spend creating it.

Making responsible stock photo choices

How can you intentionally select stock photos that promote diversity, respectful representation and social justice for underrepresented groups?

Black young man speaking out at a George Floyd Protest in Summer of 2020. He's wearing a tshirt that says "I love my history. I love my culture. I love my people. I love me." People of different racial and ethnic backgrounds are in the background behind him, some on one knee.

Visual design in ethical storytelling

Ethical storytelling isn't only about how you gather information and craft words. Your visual design choices are equally powerful in supporting (or undermining) your efforts to represent story contributors and their communities with respect and dignity.

Image of collage artwork featuring a large eye over a caucasian face

How to tailor your non-profit messaging across channels

To engage your audience and build relationships, your non-profit needs to send the right message to the right people in the right place at the right time. Focus on reaching out across a range of channels and customizing your messaging to suit each channel.

8 ways to prepare your non-profit for 2021

2020 has taught us all to be more resourceful, innovative and open to change. Now is the time to apply what we've learned in 2020 to develop strategies that can put you on track for a more successful 2021.

Coffee cup on a wooden table. The coffee cup has the word "begin" on it.