[ Articles ]

Give your website a new year’s tune-up with these 6 tasks

With the challenges of 2020 behind us, the new year is a great time to make sure your non-profit's website is the most powerful, effective and efficient outreach tool in your arsenal.

Illustration of computer monitor with charts and graphs

Get your website ready to work for you by taking on these 6 tasks:

1. Make helpful information easy to find.

Offer simple, streamlined navigation, ensure key information is always only a click or two away, and incorporate site search functionality so users don’t have to scroll through pages of resources to find a specific one.

2. Review and refresh your most important pages.

Check your mission-critical and most frequently visited pages to make sure you’re putting your best foot forward. Update the copy, ensuring it’s clear, accurate, and current. Link to new articles, blog posts, videos, etc. and freshen up the look with some new photos. You may also want to review pages that aren’t visited often and see if making some changes improves engagement.

3. Leverage your analytics.

Review your website analytics from the past year to see what lessons you can learn to drive improvements going forward. What content types and topics are resonating most with your supporters? What calls to action are most effective? What behaviors can you track to understand how visitors are actually engaging with your site? Is your analytics account set up correctly to avoid gathering misleading data? (hint: most aren’t) Consider having us do an analytics audit to see where you stand and how you can improve.

4. Update your SEO settings.

Make sure your site is properly optimized for search engines so that people can easily find your site. This includes researching which keywords people would most likely use to find you and incorporating those keywords into your metadata and content. Check to see if any technical issues are preventing your site from ranking well in search results. Technical issues include sites that aren’t responsive/optimized for mobile, slow to load, have broken links, duplicate content, missing titles or tags and more. We can perform an SEO audit on your site to analyze and identify any issues that may be hampering your search performance.

5. Review how your site meets accessibility standards.

It’s important that the information on your website is accessible to everyone, including people with disabilities. To see how your site measures up, review your site’s compliance with your targeted level of the Web Content Accessibility Guidelines. Some accessibility best practices include providing text alternatives (such as alt tags) for images or buttons, offering captions or transcripts for audio and video files, and making content compatible with screen-reading software. If you need help, we can evaluate your site’s compliance and identify or fix problem areas.

6. Enhance site performance and speed.

Your non-profit can’t afford to lose potential donors because your site takes too long to load, has broken links, or just doesn’t function well. Analyze your site speed on a diagnostic site like Google PageSpeed Insights. It will recommend corrective actions you can take (e.g. compressing and optimizing images and reducing redirects) to speed things up. We also suggest entering your website URL into a broken link checker to identify broken links so you can fix them before they frustrate your visitors.

We’re here to help!

Need help getting your non-profit website ready for the New Year and the new normal? We can perform analytics and SEO audits, review your accessibility and content needs, put a plan in place, and help make your website a lean, mean fundraising machine. Let’s chat.