Case Study

Website overhaul creates new energy for Engage Strategies

Engage Strategies provides strategic planning, analysis and management services to clients in the non-profit, for-profit, association and philanthropic sectors. They also help build online communities and strengthen engagement with their clients’ audience groups. See how we worked with them to clarify their presentation and develop a new website that highlights the expertise and unique value they offer to clients.

Client

Services

  • Strategic Consulting
  • Brand Development
  • Website Design
  • Website Development
  • Post-launch Maintenance

The Challenge

Engage Strategies’ old website was very minimal in terms of content, design and functionality. Their business model is unique in that it consists of two service area and client base “halves” that sometimes overlap but often do not. We needed to create a strategy, new website and brand expansion that could pull them together into a cohesive whole and highlight their expertise effectively.

Our Solution

We enjoyed working with the Engage co-founders to explore their business model and weigh presentation options. We rebuilt their website to include more detail about their services and expertise while showcasing their work with new case studies. While we kept their existing logo, we expanded their brand look and feel and introduced new photography that helps visitors connect with their work.

Two distinct business areas unified under one brand

While their two business areas and client bases are distinct in some ways, Engage Strategies co-founders didn’t want to simply split their business into two halves. We helped them cross-promote their services more effectively to their different client audiences while creating customized focus where appropriate.

Expanded Content Areas

We gave each section more detail describing Engage’s service offerings and expertise. A new “About” page provides custom team member bio pages and other relevant information about their approach.

New Case Studies Section

Knowing it’s important to highlight their previous work, we created a new section of individual case studies to help visitors gain a more thorough understanding of Engage’s work, their approach and successful outcomes provided to other clients.

The result is a new website that clarifies their purpose and creates deeper connection with potential clients and partners.

“We just completed a website overhaul with Serendipity Creative and we’re delighted with the results. The web design process requires careful deliberation about brand, existing and target audiences, and clear value definition. Dawn Sword gently helped us drill down to the necessary decision points to inform the overall design process. Dawn and her team delivered our website under budget and on scope. It was a treat to work with them and the result is a much improved site. They really helped us step up our game!”

Alys Champaigne / Principal / Engage Strategies

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